Brent LaJeunesse

WHAT 35 years of LEADERSHIP TAUGHT ME

This is for you

This is for the man who holds the line.

I spent 35 years reading men for a living. Street cop, detective. I built an investigations firm and sold it. Then I ran a Special Investigations Unit as a Vice President. I watched men hold the line, and I watched men break. Now I write to help men stay strong to hold the line.

The man everyone leans on. The father. The husband. The provider. The veteran who came home to a quiet house. The man carrying it all with no one carrying him.

You are not weak. You are worn. There is a difference.

I know that difference because reading men was my job for 35 years. So when I tell you the weight you carry is not proof that something is wrong with you, I am not guessing. It's proof you're still standing under a load most men never have to lift.

I am not writing to you from a summit. I lost businesses and started over at 40. I clawed my body back from 240 pounds, overweight, depressed, fighting a war in my own head that no one could see. I'm a few steps up the same climb, turning back to say I know this stretch.

WHO I AM

Married almost 30 years to an amazing woman. Two sons raised into good men, one of them a proud veteran. 35 years from the street to the boardroom. Author of Badge to Boardroom. I am not a guru who arrived. I am a fighter who wants to help the next guy.

Read the writing. Weekly. Honest. Free. It comes with the FORGE fitness program.

Live Savage.
—B

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Badge to Boardroom

My book, Badge to Boardroom, is the field manual I wish someone had handed me 35 years ago. It distills decades of leading men through life-or-death situations and high-pressure corporate environments into five principles you can actually reach for under pressure.

There are strong leadership books written by warriors, and strong ones written by scholars. This one comes from the ground between them — principles forged under fire and proven in the boardroom, by a man who lived in both worlds.

That framework is FORGE:

Foundation, the physical and mental vessel everything else runs through.
Ownership, total responsibility, no excuses.
Resilience, the refusal to stay down.
Guidance, leading others by first leading yourself.
Execution. cutting through the noise and making the call.

Five principles. Simple enough to remember under pressure, deep enough to build a life on.

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