Executive leadership and performance
Lead yourself.
Lead people.
A private six-month program that treats leadership and physical performance as one system. Mind, body, hormones, recovery, decisions, presence. Leadership mentoring from me. A private coaching team. Real health data.
No pitch. A short conversation about whether this fits. Cohorts are small.
The problem
Executive drift.
Nobody quits at the top. They drift.
Sleep goes first. Then training. Then patience. Your drive dulls a little each quarter, and the results keep covering for it, so nobody notices. Including you.
Your judgment runs on the same body you stopped maintaining. That is executive drift. It is common, it is quiet, and it is fixable.
I know because I lived it.
- 42My drive was gone. My testosterone was 200 ng/dL. I started treatment under a clinician’s care.
- 57Fifty pounds overweight under business stress, and I had not noticed.
- 59I rebuilt it, and I tune all of it together. That is what I teach.
The system
One machine. Four parts. Tuned together.
Most programs fix one part and leave the rest. A leader does not run in parts. Mind, body, hormones, recovery, decisions and presence are one system, so we work them as one.
01
Command
Leadership, decisions, presence
- We measure
- Your Everything DiSC® profile, through an Authorized Partner. Stakeholder interviews. One behavior goal, rated twice.
- We do
- Thirteen private sessions on your live decisions, reading people, and the hard conversations.
02
Engine
Training, nutrition, body composition
- We measure
- Strength, conditioning and body composition benchmarks set by your coach. Training consistency.
- We do
- Custom training, nutrition, regular check-ins and video form review, matched to your level.
03
Chemistry
Labs and hormones, with a clinical partner
- We measure
- A comprehensive bloodwork panel at intake, drawn at a Quest site through Vanguard Performance Labs.
- We do
- Review the results in a complimentary consult with a clinical partner. Any treatment is decided by you and a licensed clinician.
04
Recovery
Sleep and stress
- We measure
- Your sleep and stress patterns, in a simple log, plus wearable data if you already use one.
- We do
- Your coach builds recovery into the training week. We set sleep and stress rules you will keep.
In my experience, a short night shows up as a short fuse, and a skipped training week shows up in how you decide.
I am a leadership mentor, not a physician. Medical decisions stay with licensed clinicians.
The team
Three disciplines. One plan. I sit in the middle.
You should not have to reconcile a mentor, a trainer and a lab report on your own. The three work from the same plan, and I keep the thread.
Leadership
Brent LaJeunesse
Lead mentor
Thirteen private sessions over six months, one every two weeks. We work your live decisions, your people, and your plan. I also review your physical training with you, because how you train and how you lead are the same discipline.
Performance
A private coaching team
Every level, beginner to professional
Professional coaches for every level of physical fitness. Custom training, nutrition, regular check-ins and video form review. You are matched with the coach who fits your level and your schedule.
Clinical and labs
Objective data
Labs and clinical partners
A comprehensive bloodwork panel at intake. A complimentary consult with a clinical partner for hormone optimization. Prescriptions, if any, are billed separately by the clinic. Medical decisions stay with licensed clinicians.
The six months
Six months, in order.
- 01
Baseline
Everything DiSC® profile, stakeholder interviews, labs, coaching intake.
- 02
Ownership and accountability
Own what is yours. Set the behavior goal.
- 03
Decisions under pressure
Reading people. Deciding fast without deciding blind.
- 04
Team trust and conflict
Where teams actually break, and how to repair it.
- 05
Influence and hard conversations
Say the thing you have been avoiding. Say it well.
- 06
Legacy and the 12-month plan
What you will be known for, and how to sustain it.
Your mentor
I read people for a living.
Police officer, then detective. Private investigator who built his own firm, scaled it, and sold it. Corporate leader. Today I direct an international Special Investigations Unit.
In every one of those rooms the story was where I started, never where I stopped. That is the skill I bring to your leadership: seeing what is actually happening, and saying it plainly.
I have also run my own machine into the ground, twice. That is why the physical work sits inside this program, not beside it.
The principles come from my book, Badge to Boardroom. The program is how they get applied to you.
- Author, Badge to Boardroom: Leadership Principles Forged Under Fire
- Author, Forged After 50
- Keynote speaker on leadership and reading people under pressure
- Founder, Forge Leadership Group
Selective on both sides
Who this is for. Who it is not.
This is for
- CEOs and founders who have no one left to be straight with them.
- VPs and senior executives carrying more scope than their habits were built for.
- HR directors and people leaders who run development for everyone else.
- Leadership teams that want one standard and one language.
This is not for
- Anyone looking for a hack or a shortcut.
- Leaders who want to be told they are right.
- Anyone who will not let me hear from the people around them.
- Anyone who will not train. The body is half the work.
- Anyone who wants a prescription from this program. Prescribing belongs to licensed clinicians.
- Anyone who needs a guaranteed outcome.
For leadership teams
Bring the whole team.
When the CEO, the VPs and the head of HR work the same plan, the language in the building changes. Every leader receives the full individual program. The team adds shared sessions and a team workshop on trust, conflict and decisions.
Scoped to your team on a private call.
Discretion
Quiet by design.
You carry a title, a team and a reputation. This work does not go on a client list, a slide, or a social post. Your application, your sessions, your assessments and your lab results stay confidential.
If your company sponsors you, it sees attendance and the goals you agree to share. Labs and prescriptions stay between you and your clinician. That is the standard, not an add-on.
A mutual NDA is available before your first call. Ask for it.
Client references available after your consultation, with their permission.
Keynotes
Sixty minutes on what you can see.
- Badge to BoardroomWhat carries over when the uniform comes off.
- Reading People Under PressureThe signs were never hidden. They were missed.
- Leading Under FireWhat holds when something is actually on the line.
On the record
- Acta Non Verba, with Marcus Aurelius Anderson · SpotifyThe FORGE framework, neutralizing an active shooter, and leading through action across three high-stakes careers.
- Peace, Power, Purpose, with Steve Morris · YouTubeLosing everything at 40, who you are after the badge, and rebuilding at 57.
- The Eddy Network Podcast, with Ed Brenegar · YouTubeReading people like a detective. Spotting who really runs the room, and building teams that own their decisions.
Next cohort
Cohorts are small on purpose.
Start with an application. Tell me what you have been putting off. If it looks like a fit, I will contact you personally to set a private call.
Request a confidential consultation
No pitch. A short conversation about whether this fits. Application only.